After 15+ years in London’s brand and creative agencies, I wanted to work for something bigger than corporate campaigns. Becoming a parent made me more determined to do this – I wanted to contribute to creating a better future and turn inspiring ideas into mainstream reality.

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In 2024 I completed an MSc (Hons) in Sustainability and Behaviour Change at the Centre of Alternative Technology, learning alongside a cohort of radical thinkers, artists, filmmakers, musicians and policymakers. I did a six-month research project in Jaywick Sands with the most wonderful community who completely reshaped how I see the world.

 

Since then, I have worked at the University of Essex on a public engagement programme, helped to launch a sustainable shoe brand and cargo bike scheme (including starting a bike bus) and worked on a podcast helping corporates to embrace more regenerative careers.​

 

Now, I'm focused on helping organisations communicate the green transition – bringing together the best of brand and marketing with social change theory and behavioural science. The result is a human-centred, creative approach that uses storytelling and narrative strategy to help groups ignite change by really understanding what matters to people.​

 

When I’m not working, you’ll find me on the Essex coast with my three children — or in the garden, listening to the birds.